About
Herform is all about helping women build sustainable habits around fitness and nutrition, without dieting or restriction. We believe you can enjoy the foods you love, feel strong, and look and feel your best by creating routines that fit your lifestyle.
Through flexible, practical approaches to strength training for women, and balanced meal planning. Herform supports women to develop confidence, energy, and a positive relationship with their bodies. It’s not about quick fixes or extreme rules, it’s about building habits that last a lifetime, so you can thrive in every part of your life.
"I’m passionate about helping women build confidence, fuel their bodies, and finally burn the stubborn fat they’ve been wanting to lose. My own journey with fitness and nutrition inspired me to turn my passion into a profession, and I love supporting women every step of the way.
I’m supportive, approachable, and results-driven, and I work closely with each client to create plans that fit their lifestyle, goals, and preferences. I’m qualified as a Personal Trainer and Nutritionist, combining evidence-based training and nutrition strategies to help women feel strong, healthy, and empowered, without restrictive dieting or extreme measures"
Joanna Evenden, Founder of Herform
TESTIMONIALS
Olivia
Olivia
Olivia
"Joanna offers a knowledgeable, practical approach to nutrition that goes beyond diets. She focuses on fueling the body properly, especially around training, helping improve energy. Her guidance is personalized and encourages a healthy relationship with food"
Carol
Olivia
Olivia
"Achievable steps rather than drastic changes. I appreciate how she tailors her recommendations to my age and daily routine. Since working with her, I’ve experienced improved vitality and digestion, and I’m more mindful of what I eat without feeling restricted."
Sophie
Olivia
Sophie
"Joanna doesn’t give you impossible rules or weird diet tricks. She listens, understands what you need, and helps you make small changes that actually stick. I’ve got more energy, and actually enjoying my new foods"